I just had to waste time playing around with my camera and computer this morning! Here are two of many creations I made:
Yesterday’s heading: Nature is all about art – you know landscape, vistas – and abstracts that control our mind – WHAT? – Oh my, read on.
It seems to me that more than 50% of TV time is spent watching advertisements. Are the advertisements just pretty pictures of videos? No No. Each video/picture is designed to make you focus where they want you to focus – make you stay looking and get the message – which may even be hidden.
With a little research I found there are many college level courses and extensive research aimed at educating the folks that are “controlling” what we see on TV advertisements.
There is a new paper from Nicole Thomas, an experimental psychologist at James Cook University in Australia. Thomas uses eye tracking of folks looking at abstract paintings to investigate how we look– or as she puts it, “how do we decide what we pay attention to, and what we choose to ignore in on cereal cartons, TV advertisements, or bill boards”
Unlike paintings like portraits or landscapes, abstract paintings offer a kind of blank slate for observing how and what we see.
Some findings: In general, people tended to focus their eyes on the upper-right-hand area of the art, and move in clockwise patterns to the rest of the painting.
They stated the right hemisphere is important for emotional processing. They explain. “The emotional reactions that are elicited by abstract artwork lead participants to focus their attention within the upper-right quadrant. Then, since we go clockwise to the upper left quadrant with our emotions in gear – You guessed it, they put the message along that path.
But the five personality traits (extraversion, agreeableness, openness, conscientiousness, and neuroticism) also played a role: People who tended toward neuroticism spent more time on the left side of each painting than the other four personality traits do – so advertisement creator’s must know who they are trying to reach.
Yipes, it is complicated – but I have been having fun with abstract photos – Nature is full of abstracts. I put a few here – study them – see where your eyes go and where they stop and study the abstract photo – do you see hidden images/messages. It is fun to study them.
Leave a Reply